Factors Affecting the Loading Time of Your Website

Speed Optimization | December 28, 2018

There is nothing more annoying than a website with painfully slow loading speed. In such a situation, the best bet for any user would be to navigate to a competitor’s website. Thus, if you own a website, it is of critical importance that you give priority to the performance of your website so as not to part with your prospective clients.

Here are some of the top reasons that can slow down your website and must be taken care of:


  1. Your Server’s Location: If your servers are located closer to people, they will be able to access it quicker. However, if your server is located in another country, the connection would have to go through several open networks and thus take more time. A Content Delivery Network (CDN) can be an effective solution here as it has data centres all over the globe and is capable of storing your information locally in every data centre. As a result, the foreign visitors would be able to access your data from the data centres located nearest to them.


  1. The Data Size of Your Website: The larger the size of the files displayed on your website, the slower the site would load. Therefore, it is recommended that you compress all the images before you upload them to your server. You can also enable lazy loading for the images. To further improve your site’s speed, it is suggested that you upload your videos to sites like YouTube and later embed them on your website.


  1. No Caching: Modern browsers today save the content of the websites you visit in ‘cache’ so when you re-visit these sites, it can load faster. Caches are used for contents like external scripts, images, JavaScript, CSS, etc. Therefore, it is advisable that you should set your website to allow your browser to compress content and store it in the cache for visitors to visit again.


  1. Web Hosting: The speed of your site depends primarily on your hosting company and the server it chooses to store the resources of your website. Most of the new site owners make a bad choice by going in for a cheap shared hosting plan which considerably slows down the loading speed of their webpage if it overuses the resources. And as the traffic to the websites increases, things only get worse. So, remember always to select a hosting plan that fits the needs of your website.


  1. Bad Coding Standards: It is imperative that you ensure the theme of your website is well-coded. Many a time, newbie web developers write huge code blocks that don’t perform well. Additionally, many sites have JavaScript files inside the tag which can lower the speed of your site. These scripts can block the HTML files from rendering and lead to ‘Render-blocking JavaScript’ issue. The ideal solution to this issue is to move the JavaScript to a below-the-fold location or placing them just above the closing body tag.
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