The Problem
Rawnest was managing four distinct brands with fragmented systems and manual processes:
- No unified brand system across physical and digital touchpoints
- Inventory inaccuracies leading to ~28–30% wastage
- Disconnected POS, eCommerce, and delivery platforms
- Manual CRM, promotions, and financial tracking across brands
- Poor visibility into stock movement, demand forecasting, and losses
- Existing tools failed to provide accuracy, flexibility, or reliable integrations.
What We Delivered
Design & Brand Systems
- Complete brand kits for Grata, The Orange Twigs Café, WanderBurgs, and Feastlane
- Logos, wall art, packaging, stationery, and visual brand rails
Web & Commerce
High-conversion websites for:
- rawnest.co
- grata.in (D2C eCommerce)
- orangetwigs.com
- feastlane.in
- Location-aware ordering
- Last-mile delivery integrations
- Seamless D2C experience for high-volume orders
Inventory & Operations (Trackory)
- Custom-built inventory management system
- Integrated with POS, WooCommerce, Shopify
- Micro-level inventory calculations (milligram accuracy)
- Batch tracking, wastage tracking, forecasting, and procurement planning
- Real-time reconciliation between physical audits and system data
CRM & Finance
- Automated CRM workflows for offers, festivals, and repeat orders
Financial systems to track:
- Vendor bills and payments
- Inventory movement and wastage
- Sales, margins, and profitability
Outcome
The rebuilt system delivered a measurable turnaround:
- 30% increase in profit margins
- 20% increase in overall sales volume
- Inventory wastage reduced from ~30% to ~6%
- Fully automated daily operations across brands
- Trackory adopted as a core system across multiple F&B businesses
The Situation
Rawnest Group operates multiple F&B and D2C brands across cafes, delivery-first kitchens, and direct-to-consumer channels. Rapid expansion across brands created operational complexity across design, commerce, inventory, and customer systems.
Why This Worked
We treated Rawnest as a systems problem, not a tooling problem. By owning architecture, integrations, and operational logic end-to-end, we eliminated data gaps and built systems aligned with how the business actually runs.
Engagement Model
Embedded Technical Partnership
Focus
Branding, Web Engineering, Commerce, Systems Architecture
Client
Rawnest Group (India)
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